Are you ready to see size 20+ models in fashion campaigns?
Earlier this year, Tess Holliday made history by being the “largest” model to land a major modeling contract, and while she’s getting mega gigs at a size 22 (see: the cover of People magazine’s Body Issue and a spread for Vanity Fair Italy), Plus Model Magazine says brands still aren’t ready to embrace models of her size.
Styleite pointed out a Facebook post by the mag that reads: “Is the plus size customer ready to see size 20+ models in campaigns? Brands are telling PLUS Model Magazine that when they use bigger models those items DO NOT SELL as much as they do with size 12/14 – 16 models. What are your thoughts? *Your feedback may be used in future meetings with these brands.”
One commenter chimed in saying, “I believe it. I have seen ’plus size’ models that ARE plus size, but the clothes on them look AWFUL! In this instance, of course they won’t sell. If the seller cannot make the clothes look good on their model, how is the consumer going to make them look good on themselves? Granted, not all sites do this, but it is one way to make their point that plus size models don’t sell clothes.”
Another disagreed saying, “It’d be about damn time they used plus size models towards the mid and higher size range that plus size clothing covers! I’m so sick of seeing ’plus size models’ who look thinner than me modeling clothing that goes up to a size 42. I’m shocked that they do not sell as much when they use models more around the size 20 rang[e] than 14/16.”
“I don’t think the fault is in the model, but in the design of the clothing,” said another commenter. “A poor plus size design is much more apparent on a 20+ model that on a 14+ where more design flaws can be hidden by pinning etc. At least that’s what I’ve found to be true, I’m an 18/20 and I enjoy seeing a great design on a model my size!”
Considering the average U.S. woman today is a size 14 (which is technically considered plus size since it’s out of the 0-12 range), it seems natural–if not necessary–to see a model in the 20+ size range, but apparently, brands are saying it doesn’t move units.
Some are even petitioning to drop the “plus” from clothing lines altogether since size 14 is the new normal, but in the fashion world, models are still averaging a size 0. So, do you agree that we’re still not ready to accept a different range of body types in fashion campaigns or are you ready to see a change in the industry standard? Let us know your thoughts in the comments below!