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At the end of May, Lady Gaga announced that her dog Asia would not only be launching a puppy line, but would also be the “star of a new campaign for a major luxury fashion brand.” While deets on the puppy line remain sparse, the first image from her campaign dropped today and, NBD, it’s for Coach.
In the image, Asia wears a necklace—what, your dog doesn’t??—and holds a purple bag around her tiny body. According to the Lady Gaga-penned caption, Asia stars in the “Coach Pups” campaign, which was shot by Steven Meisel.
In case you haven’t been keeping tabs on dogs with more fashion campaigns than you, allow us to remind you that Ariana Grande recently revealed that her dog, Toulouse, is modeling for Coach. Hmmm. HMMMM.
It seems safe to assume Asia and Toulouse are co-starring in the same “Coach Pups” campaign and Coach isn’t just having dog models for the foreseeable future, right? So, Coach, can we expect other dogs?! What other dogs!?
We’ll keep our eyes peeled for all other dog x fashion news—in the meantime, may we recommend training your dog to learn to stare as intensely as Asia? You never know when Coach will need new models, y’know?