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Daft Punk gave us a glimpse of their video for “Lose Yourself To Dance” before stepping out with collaborators Pharrell Williams and Nile Rodgers at the 2013 Video Music Awards. And on Monday (September 16), they released the glittery video in full.
The first video off of the band’s latest album, Random Access Memories, “Lose Yourself To Dance” is a pretty simple affair -— especially compared to past Daft Punk productions. Opening with the album’s title in glowing cursive, the video then segues into a Soul Train-esque performance of the jam on an elevated stage. The robots — as well as Williams and Rodgers — are decked out in glittering jackets (courtesy of Hedi Slimane for St. Laurent) and wield clear instruments as they perform the song cast in a blue glow. The audience undulates below, clad in ’70s-style gear, their dancing bodies lit red by the pulsating lights of the space-age club.
An insular production, the video was created by Daft Punk’s production company, Daft Arts, and was directed by the robots themselves — Thomas Bangalter and Guy-Manuel de Homem-Christo — as well as longtime collaborator Warren Fu, who also created the promo for the album; Paul Hahn, the group’s de facto manager; and Cedric Hervet, who has worked on Daft Punk cinematic projects in the past. Bangalter was also in charge of cinematography.
In a recent interview with MTV News, Rodgers told us how the video came about. “The Daft Punk video came about like this: ‘Hey Nile, what are you doing?’ ‘I’m in Europe.’ ‘Can you get over here and do a music video?’ ‘Sure, OK, cool.’ It was that simple,” he explained.
The release of this music video was rather unexpected, as visuals have been sparse when it comes to Daft Punk’s latest release. Live shows also seemed like a slim possibility — however, in a recent interview with Billboard, Rodgers hinted that those, too, could very well be in the cards. “Something might happen,” he said cagily.
#Daft Punk#Pharrell Williams