A$ap rocky’s latest trip extends from ‘lsd’ video to a. L. L. A. Album
If you want a glimpse into the mind of A$AP Rocky, his trippy new video for “LSD” can take you there. The Harlem rapper premiered the visuals on Tuesday night, shortly before he hosted an album playback session for A.L.L.A. at the Red Bull studios in New York City.
Rocky urged the crowd to close in around him to make the listening a more intimate experience, and announced that they’d find a little treat on the Internet when they were able to retrieve their phones from security (necessary precautions to prevent his upcoming album from springing a leak).
Fans who fell in love with him during the “Purple Swag” era will be happy to tag along for this joyride. The clip was shot in Japan, directed by Dexter Navy and finds Rocky wandering through a warped and psychedelic world that’s so captivating, you need to spin it twice in order to focus on the song itself.
During the playback session Rocky shared several A.L.L.A. songs that were produced by Danger Mouse, including tracks called “Far Side,” “Holy Ghost” and “Electric Body,” the latter of which featured a Schoolboy Q verse. Some Kanye West production surfaced on a track called “Jukebox” and there was even a skit with James Franco and ad-libs from A$AP Ferg that the Internet will surely love.
Over the course of the night, Rocky asked the crowd what vibe they were feeling as he decided what track to play next. One fan requested something along the lines of “Wild For The Night,” but there was certainly nothing on that wavelength. While it’s always difficult to fully digest the music in one listen, this is mixtape Rocky elevated, with no Skrillex beats in earshot.
He reiterated to the crowd that he wasn’t comfortable with making music that “sounded like all these other motherf–kers,” and it certainly seems like he succeeded. A.L.L.A. is due out on June 2, and Rocky recently told MTV News than the late A$AP Yams encouraged him to be true to himself and take things to another level on this project.
“What he wanted was for me to express myself in the best manner,” Rocky explained. “[Yams said], ‘The first mixtape people really didn’t know you, so you didn’t have anything to prove. You just wanted to show people who you were – and you did that.
“On the album I wanted to prove to that people I could have mainstream commercial success, so that’s why I made songs like ‘Wild For The Night’ and ‘F—kin’ Problems’, [but now] I hate those f–king songs,” he continued. “I do. Right now… When you think about me, as far as my art goes, I want you to remember something a little more honorable.”